Labubu – Because You Deserve Better Shopping

In the ever-expanding universe of designer toys, few characters have captured the global imagination and fervent dedication quite like Labubu. With its distinctive pointy ears, wide, curious eyes, and signature mischievous grin revealing nine serrated teeth, Labubu has transcended its origins as an art toy to become a bona fide pop culture phenomenon.¹ Created by Hong Kong artist Kasing Lung as part of his “The Monsters” series, and brought to mass accessibility through a partnership with collectible giant POP MART, Labubus now exists in a dazzling array of forms, captivating collectors, fashion enthusiasts, and casual admirers alike.²

This article delves into the diverse world of Labubu dolls, exploring the various types, series, and collaborations that have contributed to its iconic status. From pocket-sized blind box figures to monumental art pieces, Labubu’s versatility ensures there’s a captivating version for every fan.

The Origins: Kasing Lung and “The Monsters”

Before delving into Labubu’s myriad forms, it’s essential to understand its genesis. Kasing Lung, an artist deeply influenced by European folklore and Nordic mythology from his childhood in the Netherlands, first introduced “The Monsters” in 2015 through a series of picture books.³ This fantastical tribe, inhabiting a whimsical forest, quickly found its breakout star in Labu bu.⁴ Though often depicted as mischievous, Labu bu is fundamentally kind-hearted, frequently attempting to help but often inadvertently causing chaos – a lovable paradox that defines its character.⁵

The initial figures were produced by How2Work, but a pivotal 2019 partnership with POP MART propelled Labubu into the mainstream.⁶ POP MART’s strategic blind box model, extensive manufacturing capabilities, and global distribution network transformed Labubu from a niche art collectible into a mass-produced phenomenon.⁷

The Diverse World of Labubu Dolls: A Categorical Exploration

Labubu dolls come in a vast spectrum of types, sizes, materials, and themes, each offering a unique appeal to collectors.⁸

1. Blind Box Series Figures (Mini Vinyl/Flocked Dolls)

This is arguably the most popular and accessible form of Labu bu, driving the “unboxing” craze. Blind boxes contain a randomly selected figure from a themed series, adding an element of surprise and collectibility.⁹ These figures are typically between 6 to 10 cm (approximately 2.5 to 4 inches) tall.

• The Monsters Main Series: These are the core blind box collections, featuring Labu bu and its monster companions (Zimomo, Tycoco, Mokoko, Pato, etc.) in various playful scenarios or outfits. Examples include:

  • “The Monsters – Exciting Macaron” Series (2023): One of the most iconic and highly sought-after collections, featuring Labubu and friends in vibrant, dessert-themed jumpsuits, often used as popular bag charms due to their pendant design.¹⁰ This series contributed significantly to Labu bu’s viral status, especially after celebrity endorsements.
    
     
  • “The Monsters – Have a Seat” Series (2024): This series, featuring figures like the beloved “Baba Labubu,” innovated with a sitting pose and mixed vinyl-flocked material.¹¹ Each character is designed to sit comfortably, making them ideal desk companions or bag charms.
    
     
  • “The Monsters – Fall in Wild” Series: Depicts Labubu and friends in wilderness-inspired outfits, often with animal motifs or camping props.¹²
    
     
  • “The Monsters – Playing Games” Series: Showcases Labubu in various dynamic poses related to classic games.
  • “The Monsters – Space Adventure” Series: Features Labubu dressed in astronaut suits and celestial themes.¹³
    
     
  • “The Monsters – Big into Energy” Series (2024): Focuses on dynamic, energetic poses.
  • “The Monsters – Let’s Have Fun Together” Series: A more recent collection emphasizing playful interactions.¹⁴
    
     

• Collaboration Blind Box Series: Labubu frequently appears in themed blind boxes resulting from collaborations with other brands, artists, or IPs.¹⁵ These are highly sought after for their unique crossover designs.

   
  • Labubu x Coca-Cola Series (2024): A nostalgic collaboration blending Labubu’s charm with iconic Coca-Cola branding.
  • Labubu x One Piece Series (2025): Reimagines the Straw Hat Pirates characters from the popular manga/anime series as “The Monsters.”¹⁶
    
     
  • Labubu x Kow Yokoyama Ma.K Series: An innovative collaboration bringing Labubu into a retro-futuristic, mechanical world.¹⁷
    
     

2. Large Vinyl and Plush Dolls (Core Editions and Special Releases)

Beyond the blind boxes, Labubu is released as larger, standalone dolls, offering more substantial display pieces.¹⁸

• Core Edition Dolls: These are larger versions of classic Labubu designs, often released in specific poses (e.g., sitting, jumping, standing).¹⁹ Examples include:

   
  • “TIME TO CHILL” (2022): The first generation of classic Labubu large figures, depicting a relaxed posture.²⁰
    
     
  • “JUMP FOR JOY” (2023): The second generation, featuring more lively, jumping poses.²¹
    
     
  • “DRESS BE LATTE” (2023): The third generation, known for its specific attire.²²
    
     
  • “Catch Me If You Like Me” (2024): A plush doll released in various colors, often around Valentine’s Day.

• Limited Edition & Event Exclusives: These are often highly limited releases for specific events (e.g., conventions, store openings) or in partnership with particular venues.²³ Their scarcity makes them extremely valuable on the secondary market.

   
  • Regional Exclusives: Labubu figures designed and released exclusively in specific countries or regions, celebrating local culture (e.g., Merlion Labubu in Singapore, Good Luck to You Labubu in Thailand).²⁴
    
     
  • Museum Collaborations: Labubu has even appeared in prestigious art spaces, such as “Labubu’s Artistic Quest” series sold at POP MART’s store at the Louvre in Paris.²⁵
    
     

• Mega Collection Series (Large Scale Art Toys): These are significantly larger, high-end collectible art toys, often ranging from 400% (around 28-30 cm or 11-12 inches) to 1000% (around 70 cm or 27.5 inches), and sometimes even life-sized.²⁶ They are typically made of vinyl and are considered statement pieces.

   
  • MEGA Collection 400%/1000% Labubu: These are oversized versions of core Labubu designs, often with intricate details or special finishes (e.g., “TEC Freckles”).²⁷ They are produced in limited quantities and come with higher price tags, appealing to serious art toy collectors.²⁸
    
     
     
  • MEGA Collection Artist Collaborations: Labu-bu frequently appears in the Mega Collection in collaboration with other celebrated artists, resulting in truly unique art pieces.²⁹
    
     

3. Plush Dolls

While many Labubu figures are primarily vinyl, POP MART has released numerous pure plush versions, offering a softer, more huggable experience. These can range from small bag charms to large comfort plushies. The “Have a Seat” series (mentioned above) is a hybrid of vinyl and plush, showcasing this material blend.³⁰

4. Pendants, Keychains & Accessories

Labu-bu’s appeal extends to smaller, portable forms designed for everyday use.³¹

• Pendants/Keychains: Many blind box figures (like the “Exciting Macaron” series) come with an attached loop or clasp, making them ideal as bag charms, a trend heavily influenced by celebrities like Blackpink’s Lisa.³² There are also standalone pendant series.
  
   
• Accessories: Beyond figures, Labubu’s likeness can be found on a variety of merchandise, including phone cases, apparel, stationery, and more, allowing fans to incorporate their favorite monster into their daily lives in various ways.³³
  
   

The Evolution of Labubu’s Aesthetic and Appeal

Labu-bu’s journey through these various types reflects its dynamic appeal:

• From Art to Pop Culture: The evolution from limited edition art figures to mass-produced blind boxes and high-end collectible art toys demonstrates POP MART’s successful strategy in making designer toys accessible to a wider audience while retaining exclusivity for discerning collectors.
• Versatile Themes: Labubu’s ability to seamlessly adapt to diverse themes—from whimsical desserts to space adventures, ancient mythology to modern street art—showcases the flexibility of Kasing Lung’s original design. This adaptability keeps the character fresh and relevant, appealing to a broad range of interests.
• The “Cute-Creepy” Paradox: The inherent tension between Labubu’s adorable, bunny-eared appearance and its sharp, mischievous teeth is central to its allure. This “cute-creepy” aesthetic defies conventional cuteness, offering a more nuanced and intriguing personality that resonates with those who appreciate a touch of the unconventional.
• Community and Connection: Regardless of the type, Labubu fosters a strong sense of community among collectors. Unboxing videos, online forums, and fan events create shared experiences and a sense of belonging, enriching the collecting journey beyond the mere acquisition of figures.

Collecting Labu-bu: A Diverse Journey

The sheer variety of Labubu dolls means that collecting can be a highly personalized journey. Some collectors focus on completing specific blind box series, meticulously acquiring each “regular” and “secret” figure. Others pursue rare, limited-edition art pieces, viewing them as investments. Many enjoy the trend of using Labubu as a fashion accessory, adorning their bags with various charms.

However, with popularity comes the challenge of authenticity. The market is unfortunately flooded with counterfeit “Lafufus.” Collectors must remain vigilant, purchasing from official POP MART channels, authorized retailers, or highly reputable secondary market sellers, and being able to identify genuine products through detailed inspection of their quality, markings, and authentication features (such as QR codes and UV light reactivity).³⁴