Wings of Fortune Labubu: A Tapestry of Art, Fashion, and Ancient Symbolism

In the dynamic and increasingly intertwined worlds of contemporary art, high fashion, and collectible toys, certain collaborations emerge that transcend mere product launches to become cultural statements. Such is the case with “Wings of Fortune Labubu,” a remarkable creation resulting from the synergistic partnership between POP MART, the global leader in art toys and blind box phenomena, and Pronounce, the acclaimed Chinese men’s fashion brand founded by designers Yixi Chen and Zhou Jun. This particular Labubu variant is not just a figurine; it is a meticulously crafted artifact that weaves together Labubu’s signature mischievous charm with avant-garde fashion sensibilities and deeply rooted elements of traditional Chinese symbolism, offering collectors a piece rich in aesthetic beauty and cultural resonance.
This comprehensive article will delve into the intricate design of “Wings of Fortune Labubu,” exploring the layers of meaning embedded within its form, the innovative nature of the collaboration that brought it to life, its place within the broader Labubu universe, and its significant impact on the collecting community and the cross-pollination of art and commerce.
The Genesis of a Unique Collaboration: Art Meets Avant-Garde Fashion
The “Wings of Fortune Labubu” stands as a shining example of POP MART’s strategic vision to elevate its intellectual properties (IPs) beyond traditional toy markets. By partnering with Pronounce, a brand known for its boundary-pushing designs and a keen eye for cultural integration, POP MART introduced Labubu to a new echelon of consumers – those who appreciate high fashion, artistic innovation, and the fusion of heritage with modernity.
POP MART’s Role: As the dominant force in the art toy industry, POP MART has consistently sought to diversify and enrich its IP portfolio. Their success is built on incubating original characters (like Labubu from Kasing Lung’s “The Monsters”), perfecting the blind box model, and orchestrating strategic collaborations. The partnership with Pronounce was a deliberate move to tap into the fashion world’s influence, showcasing Labubu’s versatility and appeal to an audience accustomed to limited edition, high-concept releases.
Pronounce’s Vision: Founded by Yixi Chen and Zhou Jun, Pronounce is a Shanghai and Milan-based label that has gained international recognition for its unique interpretation of menswear. Their designs often bridge the gap between Eastern and Western aesthetics, incorporating traditional Chinese craftsmanship, textiles, and philosophical concepts into contemporary silhouettes. This approach brings a thoughtful depth to their creations, moving beyond mere trends. For Pronounce, collaborating with Labubu offered a novel canvas to express their artistic vision in a three-dimensional, accessible format, reaching a broader demographic while maintaining their brand’s sophisticated identity. The “Wings of Fortune” theme likely originated from Pronounce’s exploration of auspicious symbols within their fashion lines, translating them into Labubu’s form.
This collaboration is a testament to the growing trend of cross-industry partnerships, where the lines between art, fashion, and collectibles increasingly blur, creating innovative products that appeal to diverse consumer bases.
The Design Deconstructed: A Symphony of Symbolism and Craftsmanship

The “Wings of Fortune Labubu” is distinguished by its meticulous design, where every element contributes to its overarching theme of prosperity, protection, and auspiciousness.
- The Flocked Body: Luxurious Violet and Tactile Appeal:A defining characteristic of this particular Labubu is its body, which is typically covered in a soft, velvety flocked material in shades of violet or deep purple. This choice of material instantly sets it apart from standard vinyl Labubu figures, offering a unique tactile experience that enhances its perceived luxury and collectible value. The flocking mimics the appearance of fine fur, lending the figure a plush, comforting quality. The color purple itself holds symbolic weight in many cultures, often associated with royalty, wealth, wisdom, and spirituality, further reinforcing the “fortune” aspect.
- Metallic Gold Attire: The Embodiment of Prosperity:Contrastingly, Labubu’s attire and key accessories are rendered in a shimmering metallic gold. This is not merely an aesthetic choice but a profound cultural statement. In Chinese culture, gold is the ultimate symbol of:
- Wealth and Prosperity: Directly linked to financial abundance and success.
- Good Fortune (好运 – Hǎo Yùn): Believed to attract positive energy and opportunities.
- High Status and Nobility: Historically associated with emperors and divine power.
- Auspiciousness (吉祥 – Jí Xiáng): Representing blessings and good omens. The metallic finish of the gold elements, whether a glossy sheen or a more antique brushed look, catches the light beautifully, making the figure a radiant centerpiece in any collection.
- The Emblematic Wings: Soaring Towards Fortune:As the central element alluded to in its name, the “Wings of Fortune Labubu” proudly displays prominent wings. These wings are typically designed to resemble either:
- Delicate Butterfly Wings: Symbolizing transformation, beauty, and often good luck.
- Angelic Feathers: Representing protection, guidance, and divine blessings. The wings are often crafted with an iridescent, pearlescent, or highly reflective golden finish, creating a captivating visual effect. They signify the “flight” towards prosperity, the ability to overcome obstacles, and the blessing of good fortune. Their intricate detailing, often with sculpted veins or feather textures, speaks to the high level of craftsmanship.
- The “Gourd” Bag (葫芦 – Húlu): A Deep Cultural Root:A particularly significant and culturally rich detail is the small “gourd” (葫芦 – húlu) shaped bag or accessory that Labubu carries. The gourd holds immense symbolic importance in Chinese culture:
- Good Fortune and Prosperity: Its round shape symbolizes harmony and abundance, while its prolific seeds represent fertility and endless generations.
- Longevity and Health: Often associated with immortals and believed to possess healing properties.
- Protection and Ward Off Evil: In folklore, gourds were used to contain evil spirits or negative energy.
- Blessings (福 – Fú): A common motif in traditional art and celebrations. The inclusion of the gourd elevates “Wings of Fortune Labubu” beyond a simple cute collectible, imbuing it with layers of traditional Chinese auspicious meaning, making it particularly appealing to collectors interested in cultural symbolism.
- Signature Labubu Details:Despite the elaborate outfit, the core Labubu features remain intact and are often highlighted with gold:
- Mischievous Grin: Labubu’s iconic nine serrated teeth are typically rendered in striking golden-yellow, maintaining consistency with the prosperity theme.
- Expressive Eyes: The large, curious eyes that give Labubu its distinct personality are usually present, often with a subtle sheen that draws the viewer in.
- Golden Ear Tips and Claws: The tips of Labubu’s pointy ears and sometimes its toe claws are highlighted in gold, adding continuity to the metallic theme. The seamless integration of these classic Labubu elements with the Pronounce-designed attire showcases a masterful blend of character identity and collaborative artistry.
Format and Collectibility: A Premium Release

“Wings of Fortune Labubu” is typically released as a vinyl plush doll or a vinyl plush hanging card.
- Size: The hanging card version, which is very popular as a high-end bag charm or display piece, often measures around 11 cm x 8 cm x 17.5 cm (approximately 4.3 x 3.1 x 6.9 inches) without the hanging loop, and around 11 cm x 8 cm x 22 cm (4.3 x 3.1 x 8.7 inches) with the loop. This size strikes a balance between being substantial enough for display and portable enough for accessorizing. Larger standalone vinyl versions might also be released.
- Packaging: As a premium collaboration, the packaging for “Wings of Fortune Labubu” is usually exquisite, featuring custom artwork and high-quality materials that reflect the collaboration’s luxury aesthetic. The packaging itself often becomes a collectible item.
- Limited Edition Status: Due to its collaborative nature and intricate design, “Wings of Fortune Labubu” is typically released in limited quantities. This scarcity significantly increases its desirability and value on the secondary market, making it a highly sought-after piece for serious collectors.
Cultural Impact and Market Significance
The “Wings of Fortune Labubu” is more than just an aesthetically pleasing collectible; it embodies several significant trends and cultural impacts:
- Bridging Cultures: The collaboration successfully bridges Eastern and Western design philosophies. It introduces traditional Chinese symbolism (like the gourd and the color gold) to a global audience through a universally appealing character like Labubu, fostering cross-cultural understanding and appreciation.
- Art Toy as Fashion Statement: This figure further solidifies Labubu’s status as a bona fide fashion accessory. Its high-end design and collaboration with a respected fashion brand elevate its perception, making it desirable not just for toy collectors but also for fashion enthusiasts looking for unique, symbolic statement pieces.
- Elevating Labubu’s IP: Collaborations like “Wings of Fortune” showcase the versatility and prestige of Labubu as an IP. It demonstrates that Labubu can adapt to various artistic styles and market segments, from cute blind boxes to sophisticated art-fashion hybrids, thus enhancing its long-term value and brand image.
- Emotional Connection and Aspiration: The theme of “fortune” and “prosperity” resonates deeply with consumers across cultures. Owning a “Wings of Fortune Labubu” can evoke feelings of hope, optimism, and aspiration for good luck and success, making it a powerful symbolic item that offers more than just aesthetic pleasure. It taps into a universal human desire for positive outcomes.
- Collectible Value and Investment: Due to its limited release, intricate design, and strong thematic elements, “Wings of Fortune Labubu” quickly becomes a highly desirable item on the secondary market. Its value often appreciates, making it an attractive piece for collectors who view their acquisitions as both personal treasures and potential investments.
- Fan Engagement and Community: The release of such a unique figure sparks intense excitement and discussion within the Labubu collector community. Fans eagerly anticipate its drop, share unboxing experiences, and proudly display their acquisitions, further strengthening the communal aspect of collecting.
Conclusion: A Feather in Labubu’s Golden Cap
“Wings of Fortune Labubu” is a masterful testament to the power of collaboration and thoughtful design. It successfully merges the whimsical world of Kasing Lung’s “The Monsters” with the refined aesthetics of Pronounce, all brought to life by POP MART’s manufacturing prowess. More than just a collectible figure, it is a miniature work of art imbued with rich cultural symbolism, celebrating themes of prosperity, protection, and good fortune.
This specific Labubu variant stands out not only for its striking appearance but for its ability to traverse the boundaries of art, fashion, and commerce. It solidifies Labubu’s position as a truly global icon, capable of adapting to diverse artistic interpretations while continuously captivating collectors with its unique blend of mischievous charm and profound meaning. “Wings of Fortune Labubu” is indeed a golden feather in Labubu’s cap, representing a soaring achievement in the ever-evolving narrative of collectible culture.
